Bring your segmentation to life with
always-on customer intelligence
Ask questions of simulated personas grounded in your customer segments. Screen ideas, compare audience reactions, and decide what deserves deeper research.
Built by Knit.
Everything you need to activate segmentation
Tools for insights teams turning segmentation and research into daily customer guidance.
Always-On Customer Intelligence
Ask customer questions against personas grounded in your segmentation and ongoing research.
Group Conversations
Compare how different consumer clusters react to the same message, concept, offer, or scenario.
Confidence Scoring
Every response includes a confidence score showing how grounded it is in persona characteristics.
Persona Lab
Turn segmentation work into living personas your team can use across daily decisions.
Team Collaboration
Give teams a shared place to use customer knowledge, compare reactions, and share findings.
Idea Prioritization
Screen many ideas, concepts, or message directions before choosing what deserves deeper research.
How it works
From segmentation inputs to customer-informed decisions in three simple steps.
Bring Your Segments In
Start with consumer clusters, segmentation work, or other research inputs that describe your audiences.
Ask Customer Questions
Test messages, compare concepts, explore pricing or channel scenarios, and see how audiences differ.
Get Grounded Insights
Use confidence scores and reasoning to understand where a response is grounded and what needs validation.
Built for your workflow
Whether you're screening concepts, developing campaigns, or activating a segmentation.
Concept Testing
Screen new product ideas, messages, or positioning before deciding what to validate with primary research.
Campaign Development
Explore creative directions and message strategies with a clear read on how different clusters may respond.
Segmentation Activation
Move segmentation from a static deliverable into an everyday tool for pricing, bundling, channel, and offer decisions.
Ready to make customer intelligence always available?
Give your team a faster first read on customer questions before deeper research begins.